Beautiful and sophisticated Amal Clooney in SDress Ava
At SDress, we’ve had an exciting and delightful couple of months as our office was swamped with lovely messages and inquiries about the shot of beautiful Amal Clooney looking amazing in our Ava dress at a meeting with the Minister of Foreign Affairs Hugo Swire.
As with other SDress fans, Mrs Clooney’s choice of one of our best-selling dresses shows why SDress is a smart choice for versatile women around the world.
Versatile
This is exactly what our dresses do best. And no one can do ‘versatility’ better than Amal Clooney. Before she became Mrs Clooney, she had already established her status as a well-respected international human rights lawyer. Despite what must have been extraordinary changes to her schedule after marrying George Clooney, she is perfectly capable of quickly adapting her lifestyle to both busy work and a very public life.
Whatever your professional path or personal journey, whether you are a lawyer, artist, a sportswoman or full-time mother, our dresses are designed to perfectly fit into every woman’s lifestyle. As for Amal Clooney, she picked our smart and elegant Ava dress for an extremely formal and professional setting. But at the same time, we have also seen our other fans like beautiful Allegra Hicks in the same little black dress in a less formal and more relaxed afternoon tea-party setting.
Empowering
Our Ava dress epitomises style, confidence and femininity. We are more than honoured to be chosen by Amal Clooney, the style icon whose discerning taste always brings out the best of her beauty and personality. We admire intelligent and successful women like her who have the drive to achieve great things. She has spent significant time earning two law degrees in a traditionally male-dominated field and is now one of the top human rights lawyers. Our high-performance, maintenance free as well as label-, button- and zip-free dresses were born to empower such women who do what they believe in and what they really enjoy.
Functional
An energetic, active and always on-the-go woman needs that perfect, adaptable and stylish dress that travels with her. Mrs Clooney needs her dresses to follow her busy schedule. SDress ticks all those boxes – sophisticated, flexible, mobile, practical and low maintenance. SDress is made with patented technology from super stretchy, hypoallergenic and environmentally friendly fabric that is smooth on the skin, crease-proof, machine-washable and no-iron. It feels like second skin and sculpts the body comfortably without being tight.
Ethical
Amal Clooney in SDress is a role model for every intelligent and socially-conscious shopper. As an environmentally friendly and ethical fashion brand, we are proud of our made in Italy clothes. We truly believe that fashion can be a powerful engine to drive change for the new generations.
Timeless
SDress fits perfectly with Amal Clooney’s timeless style. ‘She does not dress to impress her husband or the public; she styles herself in a way that represents her well.’ Ava is perfect for anyone who is not necessarily obsessed with following every trend in fashion. With Audrey’s elegance, Grace’s sophistication and a hint of Carmen Dell’Orefice’s charm in mind, we created Ava that would never go out of style. Unlike a flash-in-the-pan seasonal fashion, SDress puts women at the heart of classic and chic design, following every woman’s unique lifestyle and beauty.
